What happens when you put an artist and a musician in a disused factory and ask them to create a party? That was the brief we provided to two of Hong Kong’s most avant-garde artists when we developed ARTBEAT as a brand platform for Absolut Vodka.

Working with our partner at BrandBeat, we developed the concept, lined up the artists, created and seeded the content and staged the event. The results speak for themselves. Follow the story…