Tasked with refreshing Chivas Regal’s local market communications, we developed a new brand platform for Chivas 18 entitled The Scene, encouraging our audience to play its part in this multi channel activation concept.

Drawing on the brand’s heritage in film, The Scene blended the best of movies, music and nightlife into one multi-sensory experience supported by ATL, digital, PR, brand activation and event. The campaign ran for two years in Hong Kong and saw the brand work with an array of local and international talent.