Roco has managed the tournament’s communications strategy and execution since its inception in 2008. Since then, we have seen the tournament positioned as ‘Asia’s Major’, attracting some 32,000 fans in 2019.

Continuously featuring one of the most competitive fields to be found anywhere in women’s golf, the HSBC Women’s World Championship has always sought to attract new fans to the game. 2016 saw the tournament take a new direction, introducing live music and gastronomy to the mix while 2019 saw the tournament celebrate the role of women in business and society today.