Double A’s 1Dream1Tree campaign was created to raise awareness and understanding of sustainable production and consumption, and that eco-living goes beyond recycling.

Roco developed a content-led digital strategy using influential personalities with credibility in the environmental space including Denise Keller and Jamie Yeo. A short film was also shot with Denise, farmers and the communities that directly benefit from the kahn-na paper industry in Thailand. A comprehensive media relations programme was developed to target consumer, corporates and key stakeholders in the environmental sector, and activated through a partnership with Green Living ‘16 and even a yoga event with Denise!