Venetian Macao Open

Venetian Macao Open was one of the most prestigious events on the Asian Tour. First played in 2004, The Venetian Macao became title sponsor in 2012.

Roco was hired to continue building awareness and fan rapport with the Venetian Macao Open brand, and to appeal to the non-golf audience. In addition to the press office management, we developed and executed a lifestyle and family focused PR strategy with the help of parenting media, bloggers to promote the tournament, and an enhanced outside-the-ropes activities, including a kids zone.