Hong Kong Open

Roco was appointed to handle tournament advertising & promotion, media relations, digital, community outreach and onsite media center at Asia’s most prestigious golf tournament.

This included the development and execution of HK18 concept taking the UBS Hong Kong Open to 18 districts over 18 days in the lead up to the event for the chance to win $180,000. We were also tasked with the management of full press office, media events, publicity stunts and media center. Additionally, Roco had full management of digital and social media including website development, and KOL / celebrity engagement. Roco was in charge of onsite tournament experience enhancement including introduction of live music during and after the golf.