China Sports Forum

LeSports held its inaugural LeSports Connects: The China Spots Forum in November 2016. The sports conference was attended by over 500 guests from 18 countries and involved 60 different speakers in 22 conference sessions. The forum covered the future of the Chinese sports industry.

Roco was appointed to handle international PR for the event, ensuring the participation of key international media at the event and facilitating 25 interview sessions with media onsite. The inaugural event was attended by Bloomberg, Channel News Asia, AFP, Reuters, Wall Street Journal and South China Morning Post delivering widespread global coverage.