All That Matters, is one of the region’s leading B2B conferences, combining the worlds of music, sport, online entertainment and marketing. Attended by 1,500 delegates from over 30 countries, the conference involved 189 different speakers in over 70 conference sessions.

Roco was appointed to handle international PR for the event, ensuring the participation of key international media at the event and facilitating interview sessions onsite. The event was attended by SPH, Bloomberg, AFP, Reuters and Wall Street Journal, amongst others, delivering widespread global coverage.