“See the Future”

The HKFC Citi Soccer Sevens is an invitational seven-a-side football tournament where fans can watch the stars of tomorrow, as well as legends of the game, in one exciting tournament.

Roco was appointed by event organiser, Lagardere to handle the PR, digital promotion and media for the event, where we developed and executed a multi-language local PR campaign. All media liaison, media partnerships, media content creation, execution of media events, press conferences and photo-calls were managed by Roco. Our role extended beyond that to include development and management of digital content creation and the development of Chinese language ticket promotions where we worked closely with various media and influencers.