“Shaping the Future”

Roco Communications is retained by The R&A to handle the PR, marketing and promotions for the Women’s Amateur Asia-Pacific championship since its launch in Singapore in 2018, followed by the 2019 championship in Japan.

Roco developed and executed a multi-language regional PR campaign delivering extensive coverage into China, Japan, Korea, Malaysia, Singapore and Thailand, handled media content creation and distribution to regional markets and developed a new master creative, introducing the tagline “Shaping the Future”.