Prudential Hong Kong Tennis Open

The Prudential Hong Kong Tennis Open is a WTA International tier tournament played in Hong Kong’s city centre Victoria Park. Roco was commissioned to handle the creative development for the 2018 tournament and supporting media buying plan.

The agency developed the ‘Served with Greatness’ creative theme and key visual and handled all subsequent adaptations for multiple media formats including print, digital, out of home and experiential marketing. The agency negotiated all rates with respective media suppliers, ensuring maximum value for money for the event owner.