Six Day racing made its debut in Hong Kong in March 2019 with Roco appointed to handle event publicity and media relations on behalf of series Promoter Madison Sports Group. With lights down and music turned up, the house DJ kept the party atmosphere going throughout the racing in a way not previously seen at Hong Kong’s velodrome.

In addition to formal media launches, press conference and media centre operations, the campaign also entailed a Charity Challenge and Family Fun Day, ensuring that this exciting new format of racing reached out into the broader Hong Kong community.