Zedtown Asia: Battle for Singapore

Roco Communications was appointed by Singapore Sports Hub to handle the PR, marketing and promotion for the inaugural 2019 Zedtown Asia: Battle for Singapore. Zedtown is an immersive game of Survivors vs Zombies, where players armed with their Nerf blasters battle to make it to the final stand in a post-apocalyptic-themed adventure. It is the first instalment in Asia.

Remit included the development of a comprehensive public relations and social media plan, creating and setting up photo and video opportunities, design and management of media preview event, event management of various media initiatives and main event, press release composition and distribution, website copy writing, influencer engagement and media centre management.