Promoted under the banner of Rugby Sevens ‘Singapore Style’, the HSBC Singapore Rugby Sevens is internationally recognised as the Family Sevens for its thrilling on-pitch action and family-centric off-pitch entertainment offering.

Roco was commissioned by Singapore Sports Hub to handle the Public Relations for the 2020 edition of the tournament. Remit included development of all media content, management of tournament press office, media partnerships, local activations, influencer engagement, media accreditation and delivery of on-site media centre.

With the onset of Covid-19, Roco worked hand-in-hand with Singapore Sports Hub and Word Rugby to implement an effective crisis communications plan for the tournament’s postponement, cancelation and rescheduling in 2021, handling all media enquiries in the process.