DBS Marina Regatta

DBS Marina Regatta is Singapore’s largest dragon boat racing event, staged at the iconic Promontory @ Marina Bay. Sponsored by DBS, we were engaged to publicise the event through a broad spectrum of media, championing the action on the water as well as a host of entertainment options off it.

In addition to the dragon boating racing, the event formed part of SEA Games and featured a food festival, art, kids entertainment, Singapore’s first ever urban beach and was fully integrated with a number of DBS’s local CSR initiatives.