Case Studies

 

What happens when you put an artist and a musician in a disused factory and ask them to create a party? That was the brief we provided two of Hong Kong’s most avant-garde artists when we developed ARTBEAT as a brand platform for Absolut vodka.

The Asia Pacific Golf Confederation (APGC), the Masters Tournament and The R&A created the Asia-Pacific Amateur Championship in 2009 to help develop golf in Asia and provide a focal point for the amateur game in an area of the world where the game’s growth has unlimited potential.

The Asian Civilisations Museum is dedicated to exploring the rich artistic heritage of Asia, especially Singapore’s ancestral cultures. Through a collection of works of art and a varied exhibition programme, they hope to deepen understanding of Southeast Asia, China, South Asia, West Asia, and the Peranakan world.

Working in conjunction with a local Jakarta based agency, Roco Communications was appointed to develop a holistic communications strategy and manage the international media relations remit for the fifth edition of this Asian Tour event.

Pack it up, pack it in, let me begin… A new craze sprang into Hong Kong in July ‘15 with the opening of BOUNCE, the giant indoor trampoline park concept from Australia, offering an airborne adrenaline rush with a soft landing to anyone that wants to jump around.

Tasked with refreshing Chivas Regal’s local market communications, we developed a new brand platform for Chivas 18 entitled The Scene, encouraging our audience to play its part in this multi channel activation concept.

DBS Marina Regatta is Singapore’s largest dragon boat racing event, staged at the iconic Promontory @ Marina Bay. Sponsored by DBS, we were engaged to publicise the event through a broad spectrum of media, championing the action on the water as well as a host of entertainment options off it.

Double A’s 1Dream1Tree campaign was created to raise awareness and understanding of sustainable production and consumption, and that eco-living goes beyond recycling.

Roco Communications was commissioned to manage the media relations, marketing & promotion of Singapore Vs Argentina friendly football match, staged to commemorate the FAS’s 125-year anniversary at the National Stadium.

One of America’s top standup comedians, Gabriel Iglesias, had the Singaporean crowd in fits of laughter at The Star Performing Arts Centre for a one-night-only show as part of his Gabriel Iglesias #Fluffy Breaks Even World Tour.

The Prudential Hong Kong Beach 5s marks the official kick-off of Hong’s world famous Rugby Week in March each year. Billed Asia’s largest beach sports festival, the event features men’s and women’s rugby, netball, beach fitness and – yes – don’t forget the dodgeball!

Roco was hired to handle the PR and promotion for the 2016 HSBC Women’s Champions. This was golf like it’s never been seen before - certainly not in Singapore and quite possibly in Asia as well.

The inaugural International Premier Tennis League was held in 2014 with 32 players participating in the 4-leg tour which saw past and present champions battle against each other in a new team tennis format.

LeSports held its inaugural LeSports Connects: The China Spots Forum in November 2016. The sports conference was attended by over 500 guests from 18 countries and involved 60 different speakers in 22 conference sessions.

Roco Communications is the retained agency for Marshall Cavendish Education, the leading provider of educational solutions in Singapore.

Designed by award-winning architectural firm WOHA, PARKROYAL on Pickering adopts a hotel-in-a-garden concept and incorporates energy-saving features throughout the property.

Roco Communications is retained by Qantas to handle the local media relations for it’s key regional hub in Singapore.

King of The Rock, BC One and Soap Box Race are three of Red Bull’s key brand platforms for the Asian market.

The Sime Darby LPGA Malaysia is a LPGA golf tournament quite unlike any other.

The Standard Chartered Marathon Singapore (SCMS) is Singapore’s marquee distance running event, attracting professional and amateur runners alike from all around the world.

We were tasked to generate publicity for The Macallan and their suport for the arts through The Macallan’s exclusive ‘Masters of Photography’ series – a limited edition collection, created in collaboration with renowned photographers.

Roco was appointed to handle tournament advertising & promotion, media relations, digital, community outreach and onsite media center at Asia’s most prestigious golf tournament.

Venetian Macao Open is one of the most prestigious events on the Asian Tour. First played in 2004, The Venetian Macao became title sponsor in 2012.

We were tasked with handling the PR and media relations around Wil Tay and Randy Jackson’s visit to Singapore for Wil’s SG50 National Day performance.

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