Case Studies

 

All That Matters, is one of the region’s leading B2B conferences, combining the worlds of music, sport, online entertainment and marketing. Attended by 1,500 delegates from over 30 countries, the conference involved 189 different speakers in over 70 conference sessions.

What happens when you put an artist and a musician in a disused factory and ask them to create a party? That was the brief we provided to two of Hong Kong’s most avant-garde artists when we developed ARTBEAT as a brand platform for Absolut Vodka.

Roco was tasked with managing the advertising and promotion, media relations and press office operations for the 2018 Asia-Pacific Amateur Championship (AAC) at Sentosa Golf Club, Singapore. Remit included media accreditations, media partnerships, trophy tour and media pitching to garner public interest.

The Asian Civilisations Museum is dedicated to exploring the rich artistic heritage of Asia, especially Singapore’s ancestral cultures. Through a collection of works of art and a varied exhibition programme, they hope to deepen understanding of Southeast Asia, China, South Asia, West Asia, and the Peranakan world.

BEST OF BRITISH returned to the Hong Kong Harbourfront in November 2017 to provide five days of famous British dishes from six of Hong Kong’s top restaurants, a sold-out outdoor movie series, live music and the event’s very own Crown & Anchor traditional British pub.

Working in conjunction with a local Jakarta based agency, Roco Communications was appointed to develop a holistic communications strategy and manage the international media relations remit for the fifth edition of this Asian Tour event.

Pack it up, pack it in, let me begin… A new craze sprang into Hong Kong in July ‘15 with the opening of BOUNCE, the giant indoor trampoline park concept from Australia, offering an airborne adrenaline rush with a soft landing to anyone that wants to jump around.

LeSports held its inaugural LeSports Connects: The China Spots Forum in November 2016. The sports conference was attended by over 500 guests from 18 countries and involved 60 different speakers in 22 conference sessions.

Tasked with refreshing Chivas Regal’s local market communications, we developed a new brand platform for Chivas 18 entitled The Scene, encouraging our audience to play its part in this multi channel activation concept.

DBS Marina Regatta is Singapore’s largest dragon boat racing event, staged at the iconic Promontory @ Marina Bay. Sponsored by DBS, we were engaged to publicise the event through a broad spectrum of media, championing the action on the water as well as a host of entertainment options off it.

Double A’s 1Dream1Tree campaign was created to raise awareness and understanding of sustainable production and consumption, and that eco-living goes beyond recycling.

Roco was commissioned by Hong Kong Golf Club and EFG Bank to handle the tournament communications for the 2017 edition of the tournament, as well as by EFG Bank to handle its title sponsorship and partnership with Hong Kong’s first ever golfer to join the LPGA tour, Tiffany Chan.

Roco Communications was commissioned to manage the media relations, marketing and promotion of the Singapore vs Argentina friendly football match, staged to commemorate the FAS’s 125-year anniversary at the National Stadium.

One of America’s top stand-up comedians, Gabriel Iglesias had the Singaporean crowd in fits of laughter at The Star Performing Arts Centre for a one-night-only show as part of his Gabriel Iglesias #Fluffy Breaks Even World Tour.

Golden Village Multiplex is Singapore's leading cinema exhibitor with 13 multiplexes housing over 100 screens island-wide.

The HKFC Citi Soccer Sevens is an invitational seven-a-side football tournament where fans can watch the stars of tomorrow, as well as legends of the game, in one exciting tournament.

The Hong Kong Beach 5s marks the official kick-off of Hong Kong’s world-famous Rugby Week in March each year.

Roco was appointed to handle tournament advertising & promotion, media relations, digital, community outreach and onsite media center at Asia’s most prestigious golf tournament.

Roco has managed the tournament’s communications strategy and execution since its inception in 2008. Since then, we have seen the tournament positioned as ‘Asia’s Major’, attracting some 28,000 fans in 2018.

The inaugural International Premier Tennis League was held in 2014 with 32 players participating in the 4-leg tour which saw past and present champions battle against each other in a new team tennis format.

The Asian Netball Championships is held every two years and is the region’s most prestigious netball championship with teams from across Asia competing for a qualifying spot in the Netball World Cup.

Designed by award-winning architectural firm WOHA, PARKROYAL on Pickering adopts a hotel-in-a-garden concept and incorporates energy-saving features throughout the property.

Roco Communications was retained by Qantas to handle the local media relations for its key regional hub in Singapore.

King of The Rock, BC One and Soap Box Race are three of Red Bull’s key brand platforms for the Asian market.

The Sime Darby LPGA Malaysia is a LPGA golf tournament quite unlike any other.

The Standard Chartered Marathon Singapore (SCMS) is Singapore’s marquee distance running event, attracting professional and amateur runners alike from all around the world.

Roco was tasked to generate publicity for The Macallan and their support for arts through The Macallan’s exclusive ‘Master of Photography’ series – a limited edition collection, created in collaboration with renowned photographers.

Venetian Macao Open is one of the most prestigious events on the Asian Tour. First played in 2004, The Venetian Macao became title sponsor in 2012.

We were tasked with handling the PR and media relations around Wil Tay and Randy Jackson’s visit to Singapore for Wil’s SG50 National Day performance.

Roco Communications was appointed by The R&A to handle the PR, marketing and promotion for the inaugural Women’s Amateur Asia-Pacific championship at Sentosa Golf Club, Singapore.

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